Crafting World-Class Marketing Decisions

Sparks with red overlay

I'm Alan McGarrie. With over 20 years of senior global brand experience, in a world where AI has all the answers, experience knows which questions to ask first.

smiddy

[ smid-ee ]
Noun

Definition:

Scottish word for a blacksmith’s workshop. A local meeting place or hub.

I don't believe

in one-size-fits-all

SOLUTIONS

Inspired by the artistry of a blacksmith, I deliver bespoke, high-quality work for businesses navigating change, ambitious SMEs, and organisations with a specific problem worth solving.

Read more about me
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Alan standing with white background

The Blueprint. The Blacksmith.
Or The Workshop.

I offer three defined engagement routes, depending on what your business needs.

My approach

Pull up a seat by the

fire and

Strike while The iron is hot

I have proven expertise in marketing, branding, communication, partnerships, and brand experience.

Read more about my Services
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I’d highly recommend him as a strong addition to any team.

Julie Bramham

Managing Director
Diageo Global Luxury

Alan is someone you can trust 100%

Florian Alt

VP Marketing Communications Brand & Performance
Adidas

He is a savvy marketer, great communicator, and a visionary with the ability to build strong relationships.

Tom Ramsden

Chief Executive
Sid Lee US (Global Creative Agency)

Testimonials
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